Effective July 1, Sophia Kerkhof – Schneider will become Chief Marketing Officer on the board of TBAuctions. Kerkhof was previously Marketing Manager at Heineken and in recent years Director Brand and Performance B2C & B2B at bol.com. She brings over 15 years of experience in building brands; experience that she will use at TBAuctions to stimulate synergy between the marketing activities of the various brands within the group, with a strong focus on Marketing Technology.

Kerkhof’s experience in building strong brands and successfully increasing market shares fits in seamlessly with TBAuctions’ growth strategy of wanting to be present in the various European countries with strong brands. Olivier van Duijn, CCO: “We are delighted that Sophia will join us soon. TBAuctions has acquired 8 European auction platforms in the past 18 months, all of which have their own marketing approach. To take full advantage of local best practices to serve our customers on a European scale, strong marketing leadership is essential. Sophia, as an enterprising professional, with a creative and sharp mind, will be responsible for this. She will initially focus on Marketing Technology and connecting and stimulating the TBAuctions marketing community.”

Company with a lot of growth potential
“I am really looking forward to making the switch to TBAuctions”, says Kerkhof, “It’s an entrepreneurial company with a lot of growth potential and a drive to become number one in the international online B2B auction market. The possibilities of the online auction platform ATLAS, where all brands are housed, are a dream for every marketer. So much international data and online opportunities collected in one place; this will enable us to decisively expand and renew the European online auction market in the coming years. With my experience I hope to contribute to the growth of TBAuctions with a focus on sellers and bidders.”