DRIVING IMPACT: OUR AMBITIOUS GOALS
We have established five ambitious goals for TBAuctions. Behind these goals are our “flagship metrics” and priority metrics that allow us to measure our progress. All our investments are aligned with driving a positive impact.
Biggest Innovator in B2B Auctions
As Europe’s leading multi-brand, digital auction platform for B2B used goods we are reinventing the 2,500-year-old sales channel with one tech platform powered by AI, self-service, and automation.
Leanest Operations in the Industry
We continuously automate repetitive and low-value tasks to unlock our potential for innovation and problem-solving. By maximizing customer self-service, minimizing asset investment, and driving efficiency across all functions, we aim to achieve the leanest operations in the industry.
Cleanest and Most Ethical Sales Channel
As a sustainable business our focus includes reducing CO2 emissions, maintaining a secure and reliable technology platform, and building trust with customers.
Friendliest for Sellers
and Bidders
Relentless customer focus enabled by tech advancements are at the core of how we are making our vision of a more efficient and sustainable future a reality. We want both bidders and sellers to be successful and to keep coming back.
Happiest Place for our Colleagues to Work
We have an exceptionally talented team, and we continue creating positive engagement for our people. We are enabling learning and career development opportunities, and we are fostering a collaborative, safe, and inclusive culture.
OUR 'FLYWHEEL' PLATFORM: ACCELERATING EXPONENTIAL GROWTH
At TBAuctions, our platform operates on a “flywheel” business model, where trust and selection are at the core. The more relevant our selection and the greater the trust in fair pricing and reliable transactions, the faster our flywheel spins, driving exponential growth. The key elements fueling this growth flywheel include Relevant Selection, Bidders, Traffic, Sellers, Trust, Conversion, and Ease-of-Use.
Essentially, our flywheel is centered around trust and selection; the better and more relevant the selection available, and the more trust that the prices are fair, and that the transaction is reliable, the faster the flywheel spins.
INDUSTRY SPECIFIC VERTICALS WE SERVE
In recent years, TBAuctions has accelerated growth through acquisitions of best-in-class auction companies. We have around 700,00 unique bidders at TBAuctions from more than 170 countries. Fundamental to our success is enabling a scalable, continuous supply of used business goods for sale by sellers at auction
In 2024, we had 46,000 unique sellers across all brands. The seller base is made up of businesses in industrial verticals with a concentration in Transport & Logistics, Construction & Earthmoving, Agriculture, Medical, Hospitality, Food, Retail & Office, and Other Industrial. We are an emerging leader in several B2B verticals across multiple geographies.
TBAUCTIONS PLATFORM: POWERING THE FUTURE OF DIGITAL B2B AUCTIONS
The TBAuctions Platform is the engine behind our seamless, cross-border marketplace for used business goods. By integrating multiple branded storefronts, it enhances discoverability, liquidity, and trust in every auction while optimizing efficiency for both sellers and our auction operations.
Built on cutting-edge technology, our platform intelligently connects supply and demand across brands, enabling fast, scalable, and trusted B2B transactions worldwide. Serving as the backbone of our websites, apps, and internal processes, TBAuctions technology accelerates growth and innovation — ensuring that buyers and sellers experience the future of digital auctions today.
PEOPLE: TOGETHER WE ARE MAKING DIFFERENCE
We are #BetterTogether. We succeed as a team because of our innovative people and trusted brands. Our goal is to cultivate a workplace where our colleagues find joy and fulfillment, making it the happiest place to work. Together, we are making a meaningful difference.
OUR COLLEAGUES
Together, our colleagues and brands form an unbeatable team. While our technology is impressive, it is the strength of our people that truly drives our success. Check out great stories from our people!
EXECUTIVE TEAM
The guidance from our Executive Team empowers our workforce to collaborate effortlessly in fulfilling our purpose of making a beneficial difference to the environment, the economy, and society.
OUR FAMILY OF BRANDS
With a portfolio of premier brands, we fuel the expansion of our company’s reach and influence. With nine best local brands represented over 16 countries across the Nordics, Benelux +UK, and Continental Europe. Powered by TB Auctions’ innovative multi-brand digital auction platform, we seamlessly source goods locally and sell them globally, facilitating the auction of millions of used business items annually.
OUR HISTORY
Through innovation and perseverance, we have grown into a pioneering force in our industry, constantly evolving to meet the needs of our buyers and sellers.
